My take about the Ferrari Luce is that despite everyone claiming it won't, it will most likely sell well because it's a Ferrari after all. Now, the fact that it's being compared to other EVs imho proves that things have changed a lot in the industry. You needed a lot of R&D to copy a Ferrari's specs in the past, EVs have drastically changed this equation. China was not able to copy the combustion engine vehicle and jumped directly into EVs, which means that they are likely much simpler to manufacture. We used to have 5 leading/credible combustion engine manufacturers and we have today new EV brands appearing every year. The industry was not great when there was (some) differentiation in specs, how is it going to look like if differentiation shrinks? Seems like the next differentiation frontier lies in autonomous capabilities. We'll see. $RACE











